For sales and marketing leaders
to unlock growth.
What we do
From a single deliverable to a full strategy, the same thinking applies.
Fast and affordable.
Finding an NHL team's brand essence
Every player, coach, and staffer already believed the same thing: this team was the underdog, and had been for years. Nobody had said it out loud. We turned that quiet conviction into HEART OVER HYPE, a rallying cry built on deeds over words, substance over superficiality, selflessness over selfies. The essence was already there. We found it and put a name on it.
Hiding in plain sightRepositioning a telecommunications provider
Every national telecom's brand was fighting the same war: more bandwidth, more bundles, more channels, and customers were tired of all of it. That exhaustion was Breezeline's opening. It couldn't out-feature anyone with a bigger budget, so we recommended it didn't try. Instead we built a case for repositioning on customer experience instead, with the Pinwheel, its most distinctive asset, carrying the promise.
When features stop being the fightOver 20 projects for a leading Canadian bank
Customer intelligence one quarter, a brand platform the next, a product concept that needed pressure-testing before anyone inside would fund it after that. Twenty-plus projects for one of Canada's leading banks, no two alike on the surface, held together by the same fresh pair of eyes on their business, their customers, their competitors, and the same sequence every time: intelligence, insights, ideas.
Different problem, same eyesFinding a leading grocery chain's source of differentiation
This retailer wasn't short on health credentials: a specialty pharmacy banner, a wellness-focused grocery brand, naturopathic and compounding expertise most competitors don't offer. What it lacked was one idea holding those pieces together at the shelf. We defined the Wellness Standard, a single credible bar across grocery, pharmacy, specialty pharmacy, and nutrition, so shoppers could see the difference instead of reading about it.
A standard, not a sloganRe-invigorating an RTD cocktail brand
FBOMBZ already had what most RTD cocktails don't: a shape nobody mistakes for another can, a name that sticks, a package built to stack, flavour with real cocktail credibility. What it didn't have was the language to carry all of it. We sharpened the promise it already had, refreshed the identity around it, and gave it a rallying cry built entirely out of a word the brand already owned. We found it sitting in the brand's own name: DROP. Drop in. Drop by. New drop.
Ingredients aren't a story
A category platform for three major tea associations
Tea sits in almost every kitchen cupboard in the country, and stays there. High household penetration, low frequency of consumption, a paradox three national tea associations had each been fighting alone. The question we put in front of them wasn't how to sell more tea. It was how to get tea from cupboard to cup, more often, for people who already own it. That provocation, not a finished platform, is where three competing organizations found enough common ground to start building together.
From cupboard to cupThe team
Co-founder
Three hall-of-fame inductions. Two agencies founded. One pioneering research firm co-founded. A podcast in the global top 1%.
A marketing visionary whose career has earned inductions into three hall of fames. Tony founded two globally recognized agencies — Communique and Capital C — and co-founded Fresh Intelligence, a pioneering research firm.
Twelve years ago he sold his remaining interests to speak his mind in the media and captivate audiences on conference stages across China, Brazil, Spain, England, Scotland, Mexico, and North America. A frequent commentator on television and radio (including Brand Matters), Tony hosts Chatter That Matters — a podcast on positivity and possibility, ranked in the top 1% globally.
From slides and projectors to holograms, video, the social web and viral marketing — Tony has embraced every shift. Recognising the transformative potential of AI, he couldn’t stay on the sidelines: he set out to build the tools that future-proof marketing teams in a rapidly changing world.
Co-founder
Three decades shaping how brands connect with people — Microsoft, Samsung, Vodafone, KFC, BMW.
A senior marketing executive with deep expertise in transforming how brands connect with customers — now leveraging the latest in AI-driven insights and analytics. Over three decades, Sean has worked with some of the world’s most recognizable brands, including Microsoft, Samsung, Vodafone, KFC and BMW.
Today he leads client insights and strategy in AI-driven marketing, combining advertising craft with behavioural science to design strategies that drive business results while staying authentically connected to human needs.
His path — from designing urban spaces to pioneering digital transformations — has been united by one thread: a deep fascination with how people think, feel, and behave.
Content and Communications Strategist
Twenty-five years building marketing capabilities: content strategy, thought leadership and crisis communications.
A senior marketing leader who turns complex ideas into compelling content and builds the capabilities to sustain it. Over 25 years across financial services, telecommunications and retail, Shelagh has created strategies that deliver measurable business results.
At RBC, she co-led the launch of the content marketing capability from scratch, scaled it into a 25+ publication portfolio, and reimagined the content hub as a financial wellness platform serving millions of Canadians. Her work spans thought leadership, crisis communications and customer experience.
Shelagh thrives in uncharted waters: building new capabilities inside established organizations and bringing clarity to complexity. Now she brings that experience to AI-driven marketing, turning deeper customer understanding into smarter strategy and stronger connections.
Thank you.
Your message is with us. We'll be in touch.